The other day a thought came to me – where the hell did pores go? Flipping through magazines, I see makeup ads, skin cleanser ads, lotion ads – and it seems like somehow all of these models are missing pores! How strangely inhuman.
Isn’t it silly that we aspire to be something that isn’t even real? It’s like the magazine ads are saying “Buy this product & you too can get rid of those dreaded pores!”, or “use this lotion & you too will have a computer generated complexion!” & I just find it so silly & absolutely hilarious – & yet it’s a huge problem in our society.
When we look at these images, we don’t see them for what they really are, we see them for what we think we lack in ourselves. It’s the perfect form of advertising: make people feel lesser by comparison in order to sell a product that claims to produce the results they desire. It’s a sad truth, this is a business world & the way to sell is to make people feel as if using your product will better their lives in some way. It’s evil, yet brilliant, and the result is that millions of people are constantly comparing & creating negative associations towards themselves as ads are continuously shoved into their faces, showing them what they don’t have.
We don’t see it that way as consumers. As consumers, we live in our own little worlds, & we just want to be happy, we just want to have what it takes to reach our personal goals. Over time our happiness has become dependent on what we lack/have – but really, true happiness is a state of mind, it does not go beyond ones self. Our goals have also changed, instead of creating goals for ourselves, we create goals based on the ideals that have been influenced by society, and our business world. These ideals originate from this picture depicted by ads & society, that tell us who we think we should be. Products don’t sell by showing you that you are whole as you are, they sell by creating false feelings of lack within/without & then offering a solution, whether it be a “quick-fix” or long term.
From my understanding, ads have a huge impact on the human psyche. They change the way we see happiness, they change the way we see ourselves, they change our goals, they set our ideals, they change how we see other people and we bring them into our interior worlds without noticing the influence that they have on our minds. It’s actually very fascinating, because we take these ideals & we spread them, creating societal norms.. that simply originated from one person’s desire to sell their product.
In the business world of consumerism: you will never have enough, & you will never be enough. It’s a never-ending cycle: influenced feelings of lack that lead to the purchasing of a product, followed by feelings of temporary fulfillment/happiness, and then the crash that leads us back to those feelings of lack – persuading us to once again buy or invest into the next big product in order to regain that temporary fulfillment, & so forth.
The best way to deal with this, and to get a grasp on reality, is to find a place of happiness within yourself. Find that place of wholeness, and of completeness within you. Start looking for absurdity in what you’re exposed to. Giggle at the pore-less models, and realize that a lot of these societal norms & expectations are ridiculous; live for you.
We’re human, we’re flawed, we’re messy & we’re never going to be happy 100% of the time. Do what makes your heart sing, & nothing else matters, because you create your own happiness. As long as we’re trying to live up to societal expectations, we’ll always feel incomplete, because we’re ignoring who we truly are for the image of who we think we should be. Be raw, be real, be authentic & be yourself completely, with all of your eccentricity. Never apologize for being you, and never feel as though you aren’t enough as you are: because you are your world. Love who you are & “Be who you are & say what you feel”, because that is where we find our strength, our health, and our happiness.